http://news.yahoo.com/apple-gears-holidays-macs-ipads-233739811.html;_ylt=A2KJ3CVyg3hSBnwAqdjQtDMD
The apple news release I found which talks about how the company gears up for the holidays with new macs, and Ipads helps actual promote the products. It starts by listing off history about Apple and how the products are doing in the market. However it gives an incentive to buy the products by listing the price, and the date to get the newest version. Not only are these hidden advertisements but the title of the news release plants the seed on why you should get them and when because it drops the key word "Holidays" which is basically saying people should get these as gifts. Lastly, they help promote new products by giving examples like the Ipad air will come out in November.
http://sports.yahoo.com/news/johny-hendricks-time-change-203200231--mma.html
This new article is talking about welterweight title contender Johnny Hendricks. It talks about his first day in training MMA and how he was knockout his first day. It then states how he is fighting for the title against current champion George St. Pierre in a few weeks and event and the day for it ( Nov. 16). It helps plant the seeds to go out and purchase the event because it talks with the contender of the title, gives you a brief history of him and then list the event. After that it goes into more detail about his career and the reporter ask question. Also the name UFC is dropped repeatedly in the interview which helps get people interested in seeing what it is, so they go search it.
http://www.cnn.com/2013/11/01/tech/mobile/samsung-apple-tablets-satisfaction/index.html?eref=rss_mostpopular
The Samsung article compares the apple Ipad to its own product the Samsung tablet. It list a bunch of data but also promotes its product in the one paragraph by comparing both products. It says A Samsung Galaxy Tab 3 with an almost 8-inch screen, Wi-Fi-only
connectivity and 16GB of storage sells for $299, compared to $399 for a
comparable iPad Mini. Right there it helps establish that any person who see's this not only knows from the data how their product is better in reviews but also the name of the product, the price, and other features of it. This news release promotes interest and gets people thinking which is what they wanted by secretly putting it in a news release